ELLE COVER BY EMILIE HELMSTEDT
Creative director and Founder: Emilie Helmstedt Created the cover for the ELLE January 2021 Edition.
“A year of lockdown, crisis & endless unseen obstacles. Running a business this year has been a tough challenge, but I feel very privileged and grateful for all the support and love I get from my customers to people I work with every single day. My work is my biggest power and joy, and I can’t wait for another year of great new experiences.
My inspiration behind the cover was to create something light and warm with the urge to give us all a little hope and brightness to start the new year with.
I am bringing a little love child to the world in April, which gives me so much love and renewed energy. Abloom for a new beginning - This I have tried capture into the drawing of the ELLE January Cover.
And hope you can feel it too” <3 - Says Emilie Helmstedt
According to Emilie Helmstedt, MEMORIZE is to remember by heart. MEMORIZE are moments of pleasure - a gift from time.
With this collection, Emilie Helmstedt tries to capture the beauty in these moments and bring them back.
“The MEMORIZE collection tries to capture the beauty of those little moments when time stands still with your nearest and dearest in a dreamy time. Moments from a forgotten time in a marvellous fairy tale where you solely enjoy the surroundings artistry.”
- Emilie Helmstedt, Designer of HELMSTEDT
This season, Emilie Helmstedt has travelled back to a time when exquisite craftsmanship was a matter of course and details were covered in beauty.
The new collection finds its roots in the small moments in life where you make an effort to translate fine artistry into many shades of life from French Pâtisserie, old painted murals and to elegant get-togethers.