Countryside stories

Explore thedreamy imagery of Spring summer 25, with a beautifull set design carefully directed by Emilie Helmstedt.

Countryside Stories

HANDPAINTED PRINTS

As a big part of the brands DNA is the value of our unique hand painted prints. Here Emilie is while painting up a big print for her next collection.

A LOVE LETTER

A LOVE LETTER FROM IBEN JOO

Read the letter here
  • POP-UP STORE

    “I am very grateful to welcome our audience inside my universe... It’s a gift to be able to give a present experience in a very digital world.”

    .

    Emilie Helmstedt

    Learn more 
1 of 3