HELMSTEDT is founded by Emilie Helmstedt. The brand debuted with its first collection Oceania SS19 during Copenhagen Fashion Week in August 2018.
The HELMSTEDT design favours a merge between quality, comfort and colours. Every print is hand painted by Emilie Helmstedt in Copenhagen with highly visible brushstrokes in vibrant water and oil colours and manufactured on the finest fabrics. HELMSTEDT wishes to create a space where art meets both fashion and sustainability.
HELMSTEDT has worked extensively with sustainable fabrics to reduce the environmental footprint. The brand has therefore changed the production to include organic cotton and ecological yarn made from recycled cotton and polyester. HELMSTEDT strives to always manufacture clothing in good quality and with long durability - and whenever it’s possible HELMSTEDT ships the production home by vessel.
The brand has been featured worldwide in publications such as Vogue Magazine, W. Magazine, Womens Wear Daily etc.
HELMSTEDT is currently represented online, in large and small retailers as well as high-end design stores.
HELMSTEDT will be presenting two collections per year at Copenhagen Fashion Week and commercially at Paris Fashion Week.