{"title":"BLUE WEEK","description":"","products":[{"product_id":"fiona-shirt-shirts-blue","title":"Fiona Shirt - Blue","description":"\u003cp\u003eDrift away in the delicate allure of the Fiona Shirt. This classic button-down design features delicate embroideries, transforming the timeless design into something truly special and evoking a gentle, feminine spirit. The soft 100% cotton fabric drapes beautifully in a tailored, short sleeve fit, while subtle contrasting piping adds a hint of definition to the dreamy design.\u003cbr\u003e\u003cbr\u003eThe Fiona Shirt comes in three variations, the Rose Quartz with embroidery inspired by the life below the water’s surface, the Blue in a deep hue adorned with floral embroidery and the Red Strawberry featuring delicate embroideries of florals and ripening strawberries.\u003cbr\u003e\u003cbr\u003eCrafted from 100% Cotton.\u003cbr\u003e\u003cbr\u003eFit : Fits true to size, take your normal size \u003cbr\u003eModel : Model is 173 cm and is wearing a size S. \u003cbr\u003eSize and fit details : \u003cbr\u003e- Tailored fit \u003cbr\u003e- Short sleeves \u003cbr\u003e- Regular length\u003c\/p\u003e","brand":"Helmstedt","offers":[{"title":"XS","offer_id":53762619638101,"sku":"HE1368\\Blue\\XS","price":659.45,"currency_code":"DKK","in_stock":true},{"title":"S","offer_id":53762619670869,"sku":"HE1368\\Blue\\S","price":659.45,"currency_code":"DKK","in_stock":true},{"title":"M","offer_id":53762619703637,"sku":"HE1368\\Blue\\M","price":659.45,"currency_code":"DKK","in_stock":true},{"title":"L","offer_id":53762619769173,"sku":"HE1368\\Blue\\L","price":659.45,"currency_code":"DKK","in_stock":true},{"title":"XL","offer_id":53762619801941,"sku":"HE1368\\Blue\\XL","price":659.45,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0185\/7794\/8736\/files\/Fiona_Shirt-Shirts-HE1368-Blue.jpg?v=1777034548"},{"product_id":"fiona-shorts-shorts-blue","title":"Fiona Shorts - Blue","description":"\u003cp\u003eThe Fiona Shorts are designed with an elasticated waistband and drawstring, which ensures comfort and ease of wear. Decorated with dainty embroideries on the front, combining elegance and delicacy. Subtle piping details at the hem add a refined touch, while the relaxed fit offers effortless versatility.\u003cbr\u003e\u003cbr\u003eThe Fiona Shorts come in three variations, the Rose Quartz with embroidery inspired by the life below the water’s surface, the Blue in a deep hue adorned with floral embroidery and the Red Strawberry featuring delicate embroideries of florals and ripening strawberries.\u003cbr\u003eCrafted from 100% Cotton.\u003cbr\u003e\u003cbr\u003eFit : Fits true to size, take your normal size \u003cbr\u003eModel : Model is 173 cm and is wearing a size S. \u003cbr\u003eSize and fit details : \u003cbr\u003e- Elasticated waistband \u003cbr\u003e- Integrated drawstring\u003c\/p\u003e","brand":"Helmstedt","offers":[{"title":"XS","offer_id":53762621964629,"sku":"HE1369\\Blue\\XS","price":494.45,"currency_code":"DKK","in_stock":true},{"title":"S","offer_id":53762621997397,"sku":"HE1369\\Blue\\S","price":494.45,"currency_code":"DKK","in_stock":true},{"title":"M","offer_id":53762622030165,"sku":"HE1369\\Blue\\M","price":494.45,"currency_code":"DKK","in_stock":true},{"title":"L","offer_id":53762622062933,"sku":"HE1369\\Blue\\L","price":494.45,"currency_code":"DKK","in_stock":true},{"title":"XL","offer_id":53762622095701,"sku":"HE1369\\Blue\\XL","price":494.45,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0185\/7794\/8736\/files\/Fiona_Shorts-Shorts-HE1369-Blue.jpg?v=1777034585"},{"product_id":"luna-dress-dresses-blue","title":"LUNA DRESS - Blue","description":"\u003cp\u003eThe Luna Dress features slender shoulder straps, two front pockets and contrasting piping along the edges, adding a playful yet elegant touch. Finished with a flared hemline, the dress combines a refined silhouette with thoughtful detailing.\u003cbr\u003eThis dress comes in three variations, the Rose Quartz with embroidery inspired by the life below the water’s surface, the Blue in a deep hue adorned with floral embroidery and the Red Strawberry featuring delicate embroideries of florals and ripening strawberries.\u003cbr\u003e\u003cbr\u003eCrafted from 100% Cotton.\u003cbr\u003e\u003cbr\u003eFit : Fits true to size, take your normal size \u003cbr\u003eModel : Model is 173 cm and is wearing a size S. \u003cbr\u003eSize and fit details : \u003cbr\u003e- Shoulder straps \u003cbr\u003e- Two front pockets \u003cbr\u003e- Midi – length\u003c\/p\u003e","brand":"Helmstedt","offers":[{"title":"XS","offer_id":53762624160085,"sku":"HE1370\\Blue\\XS","price":1499.0,"currency_code":"DKK","in_stock":false},{"title":"S","offer_id":53762624192853,"sku":"HE1370\\Blue\\S","price":1499.0,"currency_code":"DKK","in_stock":false},{"title":"M","offer_id":53762624225621,"sku":"HE1370\\Blue\\M","price":1499.0,"currency_code":"DKK","in_stock":true},{"title":"L","offer_id":53762624258389,"sku":"HE1370\\Blue\\L","price":1499.0,"currency_code":"DKK","in_stock":false},{"title":"XL","offer_id":53762624291157,"sku":"HE1370\\Blue\\XL","price":1499.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0185\/7794\/8736\/files\/LUNA_DRESS-Dresses-HE1370-Blue.jpg?v=1777034624"},{"product_id":"esther-pants-trousers-blue-stripe-w-bee-emb","title":"ESTHER PANTS - Blue Stripe w Bee Emb","description":"\u003cp\u003eThe Esther Pants feature a relaxed, full-length fit that offers both comfort and versatility. Designed with an elasticated waistband and drawstring for a secure yet comfortable fit and two front pockets, ensuring ease of wear throughout the day. This style comes in two charming varieties inspired by the playful yet soft side of nature: A blue stripe with delicate embroidery of bees all over and a red stripe with the signature strawberries embroidered adorning the entire pants as well.\u003cbr\u003e\u003cbr\u003eCrafted from 55% Linen, 45% Viscose.\u003cbr\u003e\u003cbr\u003eFit : Fits true to size, take your normal size \u003cbr\u003eModel : Model is 173 cm and is wearing a size S. \u003cbr\u003eSize and fit details : \u003cbr\u003e- Relaxed fit \u003cbr\u003e- Full-length\u003cbr\u003e- Elasticated waistband \u003cbr\u003e- Integrated drawstring\u003c\/p\u003e","brand":"Helmstedt","offers":[{"title":"XS","offer_id":53762628256085,"sku":"HE1372\\Blue Stripe w Bee Emb\\XS","price":1264.45,"currency_code":"DKK","in_stock":false},{"title":"S","offer_id":53762628288853,"sku":"HE1372\\Blue Stripe w Bee Emb\\S","price":1264.45,"currency_code":"DKK","in_stock":true},{"title":"M","offer_id":53762628321621,"sku":"HE1372\\Blue Stripe w Bee Emb\\M","price":1264.45,"currency_code":"DKK","in_stock":true},{"title":"L","offer_id":53762628354389,"sku":"HE1372\\Blue Stripe w Bee Emb\\L","price":1264.45,"currency_code":"DKK","in_stock":true},{"title":"XL","offer_id":53762628387157,"sku":"HE1372\\Blue Stripe w Bee Emb\\XL","price":1264.45,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0185\/7794\/8736\/files\/ESTHER_PANTS-Trousers-HE1372-Blue_Stripe_w_Bee_Emb.jpg?v=1777034662"},{"product_id":"aleta-shirt-longsleeve-shirts-blue-stripe-w-bee-emb","title":"Aleta Shirt Longsleeve - Blue Stripe w Bee Emb","description":"\u003cp\u003eThe playful Aleta Shirt is crafted for a creative, light-hearted look. This piece is available in two iconic Helmstedt prints, Blue Stripe with bee embroidery and Red Stripe with strawberry embroidery, capturing the joyful essence of nature in motion. The soft blend of linen and viscose gives the shirt a smooth texture and effortless drape, ensuring comfort throughout the day. Designed with refined details such as a softly rounded collar and simple cuff finish, the Aleta Shirt balances whimsy with timeless craftsmanship—an invitation to dress with curiosity and ease.\u003cbr\u003e\u003cbr\u003eCrafted from 55% Linen, 45% Viscose.\u003cbr\u003e\u003cbr\u003eFit : Fits true to size, take your normal size \u003cbr\u003eModel : Model is 173 cm and is wearing a size S. \u003cbr\u003eSize and fit details : \u003cbr\u003e- Relaxed fit \u003cbr\u003e- Long sleeves\u003c\/p\u003e","brand":"Helmstedt","offers":[{"title":"XS","offer_id":53762632352085,"sku":"HE1373\\Blue Stripe w Bee Emb\\XS","price":1099.45,"currency_code":"DKK","in_stock":true},{"title":"S","offer_id":53762632384853,"sku":"HE1373\\Blue Stripe w Bee Emb\\S","price":1099.45,"currency_code":"DKK","in_stock":true},{"title":"M","offer_id":53762632417621,"sku":"HE1373\\Blue Stripe w Bee Emb\\M","price":1099.45,"currency_code":"DKK","in_stock":true},{"title":"L","offer_id":53762632450389,"sku":"HE1373\\Blue Stripe w Bee Emb\\L","price":1099.45,"currency_code":"DKK","in_stock":true},{"title":"XL","offer_id":53762632483157,"sku":"HE1373\\Blue Stripe w Bee Emb\\XL","price":1099.45,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0185\/7794\/8736\/files\/Aleta_Shirt_Longsleeve-Shirts-HE1373-Blue_Stripe_w_Bee_Emb.jpg?v=1777034690"},{"product_id":"nora-dress-dresses-blue-stripe-w-bee-emb","title":"Nora Dress - Blue Stripe w Bee Emb","description":"\u003cp\u003eThe Nora Dress comes in two captivating varieties: A blue stripe with delicate embroidery of bees all over and a red stripe with the signature strawberries embroidered adorning the entire dress as well. Designed with voluminous sleeves and tie band around the waist and neck for a comfortable yet elegant fit. This dress combines comfort and elegance, making it the ideal piece for warm, sunlit days.\u003cbr\u003e\u003cbr\u003eCrafted from 55% Linen, 45% Viscose.\u003cbr\u003e\u003cbr\u003eFit : Fits true to size, take your normal size \u003cbr\u003eModel : Model is 173 cm and is wearing a size S. \u003cbr\u003eSize and fit details : \u003cbr\u003e- Adjustable collar \u003cbr\u003e- Adjustable waist \u003cbr\u003e- Above knee – length\u003c\/p\u003e","brand":"Helmstedt","offers":[{"title":"XS","offer_id":53762638643541,"sku":"HE1375\\Blue Stripe w Bee Emb\\XS","price":1649.45,"currency_code":"DKK","in_stock":true},{"title":"S","offer_id":53762638676309,"sku":"HE1375\\Blue Stripe w Bee Emb\\S","price":1649.45,"currency_code":"DKK","in_stock":true},{"title":"M","offer_id":53762638709077,"sku":"HE1375\\Blue Stripe w Bee Emb\\M","price":1649.45,"currency_code":"DKK","in_stock":true},{"title":"L","offer_id":53762638741845,"sku":"HE1375\\Blue Stripe w Bee Emb\\L","price":1649.45,"currency_code":"DKK","in_stock":true},{"title":"XL","offer_id":53762638774613,"sku":"HE1375\\Blue Stripe w Bee Emb\\XL","price":1649.45,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0185\/7794\/8736\/files\/Nora_Dress-Dresses-HE1375-Blue_Stripe_w_Bee_Emb.jpg?v=1777034732"},{"product_id":"rosa-skirt-skirts-dusty-blue","title":"ROSA SKIRT - Dusty Blue","description":"\u003cp\u003eThe Rosa Skirt is a dreamy, three-layer ruffle design adorned with intricate embroidery of strawberries, mushrooms, and ocean life—from tiny fish to delicate shells and playful turtles. Crafted in a dusty blue color, it captures the whimsical essence of nature above and below the sea. The elastic waistband ensures a smooth, comfortable fit, while the shin-length silhouette moves gracefully with every step. A statement of craftsmanship and imagination, the Rosa Skirt brings a touch of storytelling magic to any outfit.\u003cbr\u003e\u003cbr\u003eCrafted from 100% Cotton.\u003cbr\u003e\u003cbr\u003eFit : Fits true to size, take your normal size \u003cbr\u003eModel : Model is 173 cm and is wearing a size S. \u003cbr\u003eSize and fit details : \u003cbr\u003e- Shin-length \u003cbr\u003e- Elastic waistband\u003c\/p\u003e","brand":"Helmstedt","offers":[{"title":"XS","offer_id":53762675605845,"sku":"HE1396\\Dusty Blue\\XS","price":1209.45,"currency_code":"DKK","in_stock":true},{"title":"S","offer_id":53762675638613,"sku":"HE1396\\Dusty Blue\\S","price":1209.45,"currency_code":"DKK","in_stock":true},{"title":"M","offer_id":53762675671381,"sku":"HE1396\\Dusty Blue\\M","price":1209.45,"currency_code":"DKK","in_stock":true},{"title":"L","offer_id":53762675704149,"sku":"HE1396\\Dusty Blue\\L","price":1209.45,"currency_code":"DKK","in_stock":true},{"title":"XL","offer_id":53762675736917,"sku":"HE1396\\Dusty Blue\\XL","price":1209.45,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0185\/7794\/8736\/files\/ROSA_SKIRT-Skirts-HE1396-Dusty_Blue.jpg?v=1777034898"},{"product_id":"klara-blouse-blouses-dusty-blue","title":"Klara Blouse - Dusty Blue","description":"\u003cp\u003eThe Klara Blouse is a beautifully detailed blouse in a dusty blue color, embroidered with Helmstedt’s signature motifs of strawberries, mushrooms, and ocean life—tiny fish, shells and turtles dancing across the surface. Designed with slightly puffed sleeves, an elegant V-neckline, and an adjustable waist tie, it allows for a personalized and flattering fit. The elastic cuffs add a soft finish to the silhouette, creating a balanced blend of comfort and refinement. Pair it with the Rosa Skirt for a harmonious, story-filled look that captures the playful poetry of nature.\u003cbr\u003e\u003cbr\u003eCrafted from 100% Cotton.\u003cbr\u003e\u003cbr\u003eFit : Fits true to size, take your normal size \u003cbr\u003eModel : Model is 173 cm and is wearing a size S. \u003cbr\u003eSize and fit details : \u003cbr\u003e- Adjustable waist\u003cbr\u003e- Elastic cuffs\u003c\/p\u003e","brand":"Helmstedt","offers":[{"title":"XS","offer_id":53762678063445,"sku":"HE1397\\Dusty Blue\\XS","price":1044.45,"currency_code":"DKK","in_stock":true},{"title":"S","offer_id":53762678096213,"sku":"HE1397\\Dusty Blue\\S","price":1044.45,"currency_code":"DKK","in_stock":true},{"title":"M","offer_id":53762678128981,"sku":"HE1397\\Dusty Blue\\M","price":1044.45,"currency_code":"DKK","in_stock":true},{"title":"L","offer_id":53762678161749,"sku":"HE1397\\Dusty Blue\\L","price":1044.45,"currency_code":"DKK","in_stock":true},{"title":"XL","offer_id":53762678194517,"sku":"HE1397\\Dusty Blue\\XL","price":1044.45,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0185\/7794\/8736\/files\/Klara_Blouse-Blouses-HE1397-Dusty_Blue.jpg?v=1777034912"},{"product_id":"mathilde-dress-dresses-dusty-blue","title":"Mathilde Dress - Dusty Blue","description":"\u003cp\u003eThe Mathilde Dress is a flowing, embroidered dream in a dusty blue color, adorned with Helmstedt’s signature motifs of strawberries, mushrooms and sea life, telling stories across the fabric. Designed with gently puffed short sleeves, a flattering V-neckline, and a tie-around waist, it allows for a comfortable, adjustable fit. The long, easy silhouette moves gracefully with every step, blending playful detailing with timeless elegance. 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