{"title":"TOPS","description":"","products":[{"product_id":"fiona-shirt-shirts-blue","title":"Fiona Shirt - Blue","description":"\u003cp\u003eDrift away in the delicate allure of the Fiona Shirt. This classic button-down design features delicate embroideries, transforming the timeless design into something truly special and evoking a gentle, feminine spirit. The soft 100% cotton fabric drapes beautifully in a tailored, short sleeve fit, while subtle contrasting piping adds a hint of definition to the dreamy design.\u003cbr\u003e\u003cbr\u003eThe Fiona Shirt comes in three variations, the Rose Quartz with embroidery inspired by the life below the water’s surface, the Blue in a deep hue adorned with floral embroidery and the Red Strawberry featuring delicate embroideries of florals and ripening strawberries.\u003cbr\u003e\u003cbr\u003eCrafted from 100% Cotton.\u003cbr\u003e\u003cbr\u003eFit : Fits true to size, take your normal size \u003cbr\u003eModel : Model is 173 cm and is wearing a size S. \u003cbr\u003eSize and fit details : \u003cbr\u003e- Tailored fit \u003cbr\u003e- Short sleeves \u003cbr\u003e- Regular length\u003c\/p\u003e","brand":"Helmstedt","offers":[{"title":"XS","offer_id":53762619638101,"sku":"HE1368\\Blue\\XS","price":359.7,"currency_code":"DKK","in_stock":true},{"title":"S","offer_id":53762619670869,"sku":"HE1368\\Blue\\S","price":359.7,"currency_code":"DKK","in_stock":true},{"title":"M","offer_id":53762619703637,"sku":"HE1368\\Blue\\M","price":359.7,"currency_code":"DKK","in_stock":true},{"title":"L","offer_id":53762619769173,"sku":"HE1368\\Blue\\L","price":359.7,"currency_code":"DKK","in_stock":false},{"title":"XL","offer_id":53762619801941,"sku":"HE1368\\Blue\\XL","price":359.7,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0185\/7794\/8736\/files\/Fiona_Shirt-Shirts-HE1368-Blue.jpg?v=1777034548"},{"product_id":"fiona-shirt-shirts-red-strawberry","title":"Fiona Shirt - Red Strawberry","description":"\u003cp\u003eDrift away in the delicate allure of the Fiona Shirt. This classic button-down design features delicate embroideries, transforming the timeless design into something truly special and evoking a gentle, feminine spirit. The soft 100% cotton fabric drapes beautifully in a tailored, short sleeve fit, while subtle contrasting piping adds a hint of definition to the dreamy design.\u003cbr\u003e\u003cbr\u003eThe Fiona Shirt comes in three variations, the Rose Quartz with embroidery inspired by the life below the water’s surface, the Blue in a deep hue adorned with floral embroidery and the Red Strawberry featuring delicate embroideries of florals and ripening strawberries.\u003cbr\u003e\u003cbr\u003eCrafted from 100% Cotton.\u003cbr\u003e\u003cbr\u003eFit : Fits true to size, take your normal size \u003cbr\u003eModel : Model is 173 cm and is wearing a size S. \u003cbr\u003eSize and fit details : \u003cbr\u003e- Tailored fit \u003cbr\u003e- Short sleeves \u003cbr\u003e- Regular length\u003c\/p\u003e","brand":"Helmstedt","offers":[{"title":"XS","offer_id":53762620162389,"sku":"HE1368\\Red Strawberry\\XS","price":359.7,"currency_code":"DKK","in_stock":true},{"title":"S","offer_id":53762620195157,"sku":"HE1368\\Red Strawberry\\S","price":359.7,"currency_code":"DKK","in_stock":false},{"title":"M","offer_id":53762620227925,"sku":"HE1368\\Red Strawberry\\M","price":359.7,"currency_code":"DKK","in_stock":false},{"title":"L","offer_id":53762620260693,"sku":"HE1368\\Red Strawberry\\L","price":359.7,"currency_code":"DKK","in_stock":false},{"title":"XL","offer_id":53762620293461,"sku":"HE1368\\Red Strawberry\\XL","price":359.7,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0185\/7794\/8736\/files\/Fiona_Shirt-Shirts-HE1368-Red_Strawberry.jpg?v=1777034561"},{"product_id":"fiona-shirt-shirts-rose-quartz","title":"Fiona Shirt - Rose Quartz","description":"\u003cp\u003eDrift away in the delicate allure of the Fiona Shirt. This classic button-down design features delicate embroideries, transforming the timeless design into something truly special and evoking a gentle, feminine spirit. The soft 100% cotton fabric drapes beautifully in a tailored, short sleeve fit, while subtle contrasting piping adds a hint of definition to the dreamy design.\u003cbr\u003e\u003cbr\u003eThe Fiona Shirt comes in three variations, the Rose Quartz with embroidery inspired by the life below the water’s surface, the Blue in a deep hue adorned with floral embroidery and the Red Strawberry featuring delicate embroideries of florals and ripening strawberries.\u003cbr\u003e\u003cbr\u003eCrafted from 100% Cotton.\u003cbr\u003e\u003cbr\u003eFit : Fits true to size, take your normal size \u003cbr\u003eModel : Model is 173 cm and is wearing a size S. \u003cbr\u003eSize and fit details : \u003cbr\u003e- Tailored fit \u003cbr\u003e- Short sleeves \u003cbr\u003e- Regular length\u003c\/p\u003e","brand":"Helmstedt","offers":[{"title":"XS","offer_id":53762621276501,"sku":"HE1368\\Rose Quartz\\XS","price":359.7,"currency_code":"DKK","in_stock":true},{"title":"S","offer_id":53762621309269,"sku":"HE1368\\Rose Quartz\\S","price":359.7,"currency_code":"DKK","in_stock":true},{"title":"M","offer_id":53762621342037,"sku":"HE1368\\Rose Quartz\\M","price":359.7,"currency_code":"DKK","in_stock":false},{"title":"L","offer_id":53762621374805,"sku":"HE1368\\Rose Quartz\\L","price":359.7,"currency_code":"DKK","in_stock":true},{"title":"XL","offer_id":53762621407573,"sku":"HE1368\\Rose Quartz\\XL","price":359.7,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0185\/7794\/8736\/files\/Fiona_Shirt-Shirts-HE1368-Rose_Quartz.jpg?v=1777034573"},{"product_id":"aleta-shirt-longsleeve-shirts-blue-stripe-w-bee-emb","title":"Aleta Shirt Longsleeve - Blue Stripe w Bee Emb","description":"\u003cp\u003eThe playful Aleta Shirt is crafted for a creative, light-hearted look. This piece is available in two iconic Helmstedt prints, Blue Stripe with bee embroidery and Red Stripe with strawberry embroidery, capturing the joyful essence of nature in motion. The soft blend of linen and viscose gives the shirt a smooth texture and effortless drape, ensuring comfort throughout the day. Designed with refined details such as a softly rounded collar and simple cuff finish, the Aleta Shirt balances whimsy with timeless craftsmanship—an invitation to dress with curiosity and ease.\u003cbr\u003e\u003cbr\u003eCrafted from 55% Linen, 45% Viscose.\u003cbr\u003e\u003cbr\u003eFit : Fits true to size, take your normal size \u003cbr\u003eModel : Model is 173 cm and is wearing a size S. \u003cbr\u003eSize and fit details : \u003cbr\u003e- Relaxed fit \u003cbr\u003e- Long sleeves\u003c\/p\u003e","brand":"Helmstedt","offers":[{"title":"XS","offer_id":53762632352085,"sku":"HE1373\\Blue Stripe w Bee Emb\\XS","price":899.55,"currency_code":"DKK","in_stock":true},{"title":"S","offer_id":53762632384853,"sku":"HE1373\\Blue Stripe w Bee Emb\\S","price":899.55,"currency_code":"DKK","in_stock":true},{"title":"M","offer_id":53762632417621,"sku":"HE1373\\Blue Stripe w Bee Emb\\M","price":899.55,"currency_code":"DKK","in_stock":true},{"title":"L","offer_id":53762632450389,"sku":"HE1373\\Blue Stripe w Bee Emb\\L","price":899.55,"currency_code":"DKK","in_stock":true},{"title":"XL","offer_id":53762632483157,"sku":"HE1373\\Blue Stripe w Bee Emb\\XL","price":899.55,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0185\/7794\/8736\/files\/Aleta_Shirt_Longsleeve-Shirts-HE1373-Blue_Stripe_w_Bee_Emb.jpg?v=1777034690"},{"product_id":"aleta-shirt-longsleeve-shirts-red-stripe-w-strawberry-emb","title":"Aleta Shirt Longsleeve - Red Stripe w Strawberry Emb","description":"\u003cp\u003eThe playful Aleta Shirt is crafted for a creative, light-hearted look. This piece is available in two iconic Helmstedt prints, Blue Stripe with bee embroidery and Red Stripe with strawberry embroidery, capturing the joyful essence of nature in motion. The soft blend of linen and viscose gives the shirt a smooth texture and effortless drape, ensuring comfort throughout the day. Designed with refined details such as a softly rounded collar and simple cuff finish, the Aleta Shirt balances whimsy with timeless craftsmanship—an invitation to dress with curiosity and ease.\u003cbr\u003e\u003cbr\u003eCrafted from 55% Linen, 45% Viscose.\u003cbr\u003e\u003cbr\u003eFit : Fits true to size, take your normal size \u003cbr\u003eModel : Model is 173 cm and is wearing a size S. \u003cbr\u003eSize and fit details : \u003cbr\u003e- Relaxed fit \u003cbr\u003e- Long sleeves\u003c\/p\u003e","brand":"Helmstedt","offers":[{"title":"XS","offer_id":53762634285397,"sku":"HE1373\\Red Stripe w Strawberry Emb\\XS","price":899.55,"currency_code":"DKK","in_stock":true},{"title":"S","offer_id":53762634318165,"sku":"HE1373\\Red Stripe w Strawberry Emb\\S","price":899.55,"currency_code":"DKK","in_stock":true},{"title":"M","offer_id":53762634350933,"sku":"HE1373\\Red Stripe w Strawberry Emb\\M","price":899.55,"currency_code":"DKK","in_stock":true},{"title":"L","offer_id":53762634383701,"sku":"HE1373\\Red Stripe w Strawberry Emb\\L","price":899.55,"currency_code":"DKK","in_stock":true},{"title":"XL","offer_id":53762634416469,"sku":"HE1373\\Red Stripe w Strawberry Emb\\XL","price":899.55,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0185\/7794\/8736\/files\/Aleta_Shirt_Longsleeve-Shirts-HE1373-Red_Stripe_w_Strawberry_Emb.jpg?v=1777034702"},{"product_id":"vilma-blouse-blouses-under-the-sea-print","title":"Vilma Blouse - Under The Sea Print","description":"\u003cp\u003eThe Vilma Blouse comes in the enchanting Under the Sea print, featuring hand-painted oceanic motifs that capture Helmstedt’s whimsical storytelling and love for nature. Designed with voluminous puff sleeves and a relaxed silhouette, it offers both comfort and effortless elegance. The soft fabric drapes beautifully, reflecting the fluid movement of underwater life. \u003cbr\u003e\u003cbr\u003ePair it with the matching Elva Shorts for a playful, coordinated look.\u003cbr\u003e\u003cbr\u003eCrafted from 50% Ecovero, 50% Viscose.\u003cbr\u003e\u003cbr\u003eFit : Fits true to size, take your normal size \u003cbr\u003eModel : Model is 173 cm and is wearing a size S. \u003cbr\u003eSize and fit details : \u003cbr\u003e- Relaxed fit \u003cbr\u003e- Adjustable collar\u003c\/p\u003e","brand":"Helmstedt","offers":[{"title":"XS","offer_id":53762658566485,"sku":"HE1376\\Under The Sea Print\\XS","price":719.55,"currency_code":"DKK","in_stock":true},{"title":"S","offer_id":53762658599253,"sku":"HE1376\\Under The Sea Print\\S","price":719.55,"currency_code":"DKK","in_stock":true},{"title":"M","offer_id":53762658632021,"sku":"HE1376\\Under The Sea Print\\M","price":719.55,"currency_code":"DKK","in_stock":true},{"title":"L","offer_id":53762658664789,"sku":"HE1376\\Under The Sea Print\\L","price":719.55,"currency_code":"DKK","in_stock":false},{"title":"XL","offer_id":53762658697557,"sku":"HE1376\\Under The Sea Print\\XL","price":719.55,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0185\/7794\/8736\/files\/Vilma_Blouse-Blouses-HE1376-Under_The_Sea_Print-1.jpg?v=1777034854"},{"product_id":"klara-blouse-blouses-dusty-blue","title":"Klara Blouse - Dusty Blue","description":"\u003cp\u003eThe Klara Blouse is a beautifully detailed blouse in a dusty blue color, embroidered with Helmstedt’s signature motifs of strawberries, mushrooms, and ocean life—tiny fish, shells and turtles dancing across the surface. 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The signature strawberry motifs intertwine with delicate vines, creating a rich, textured expression on the soft light-blue base. Designed with slender straps, a soft neckline, and a scalloped hem that adds a playful, organic touch. 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Hand-stitched details frame the neckline and armholes, while whimsical hand-crocheted seashells and starfish are scattered across the surface. 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